Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your...
View Article9 Ways to Control Your Privacy on Social Media Sites
A look at the top ways online security experts say you can restore or maintain your privacy on social networking sites.
View ArticleSocial Intelligence for Facebook Marketing
How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
View ArticleAndroid Market vs. App Store Prices: Why Android Users Pay Double [Study]
Analyst firm Canalys' App Integrator study found that the top 100 paid applications on the Android service carry an average cost of $3.74, compared to an average cost of $1.47 for the most popular paid...
View ArticleGoogle Bids on New gTLDs .google, .youtube., .lol & More
While Google didn't disclose just how many domains it had applied for, Google chief internet evangelist Vint Cerf said in a company blog post that the company had chosen a number of domains based on...
View ArticleGoogle Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as adding the features to its email application and...
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